Revealing the future one Layar at a time

 

 
 
 

The future is now.

While holding this newspaper, you're actually gripping a video. Turn to page 28 and 10 once-invisible photos swim right in front of your face.

Too good to be true? Download the free Layar app (instructions on page A5) and see for yourself.

As you've likely learned by now, the Abbotsford-Mission Times is embracing this exciting, interactive technology that intertwines traditional print media with digital information utilizing augmented reality.

Sound complex? It's not.

In fact, it's as simple as taking a photo with your smart phone. Simply hover over a Layared page, click the button, and wait to see what's available.

The real benefit here is an all-inclusive experience. If you've ever learned of an online gallery while reading a newspaper away from your computer, or half-heard a website address while listening to the radio, you know what we're talking about.

Now, it's all right here.

In the near future, we'll provide a Layar link to our live Twitter feed, meaning news that breaks even after the paper hits the presses is still available in that very edition. Furthermore, beginning today, advertisers can direct you to straight to web pages featuring products in action.

Better yet, great places to buy them. So stay, scan, and see the pages come to life right before your eyes (you can start with the Brad Paisley video Layared below).

And if you have ideas you'd like to see Layared, share those too.

In fact, you can e-mail them to us straight from our Layared letters page.

We've erased the line between print and digital media.

Join us in designing what comes next.

? To comment on this editorial, e-mail us at letters@abbotsfordtimes.com.

 
 
 
 
 
 
 
 

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