To this day, the unwanted nickname given to Shane Koyczan by childhood bullies is still an emotional trigger.
"I don't think you grow out of things like that," said the Canadian slam poet in response to naysayers who believe kids can "grow out" of bullying.
Bullying - not just on the playground, but in life and beyond - is the topic of Koy-czan's latest work, titled To This Day.
The poem and its accompanying video were released Tuesday, a week before Pink Shirt Day on Feb. 27.
The video was created using 20-second clips submitted by animators and artists from across the world, and illustrates Koy-czan's and other's experiences with bullying.
According to the B.C.-raised poet, the video was meant to be a concise and direct look at the harmful, lasting effects of childhood bullying.
By Monday afternoon, the video had already reached 4,313,209 views on YouTube.
"If you feel alone, there's someone probably just down the street who feels the exact same way. That's what connects you, that's what makes you human. In a lot of ways, us being fragile is what gives us strength," Koyczan said.